The eCommerce business is rising constantly and more people want to start with their online eCommerce business without preparing for the process. There were times where the eCommerce business was easy just because there were not so many stores available online.
However, today people face very competition unlike ever before, and the market is getting overpopulated with eCommerce websites. Experts predict that 95% of all transactions will be done online until 2040, which proves the fact why this business model is so popular.
In order to build a successful eCommerce business, you need to prepare for all kinds of things. There are many mistakes that can make your business have worse results than a team in the bottom of the NFL playoff odds. In this article, we will go through some of the most common mistakes that you should avoid when building your eCommerce business.
1. Inadequate Images from Products
Most of the eCommerce websites are basically resellers which means that they get their content from a third party. One of the biggest mistakes is to create a website where customers will have trouble browsing products. Some people simply do not take the time to process all images and display the same quality images where customers can see the product and its specifications.
This can lead to bigger problems such as returns where people expected something else due to poor image quality. Make sure you create the same template for all product images and take the time to process them to make them more understandable by customers.
2. Poor Customer Service
Once you start your eCommerce business you have to be prepared to invest in your customer service. Most of the online stores will sell the same products and have similar website designs, and the only thing that separates them is customer service.
It should be your number one priority even though customers are buying online without face to face customer support. You have to be ready to take returns and process a variety of payments, as well as refunds when it is necessary. Try to do that very fast without bothering the customers too much. This is a recipe for success in the eCommerce business.
3. Poor Image Description
People simply won’t buy products if they are not sure what they are getting. Your product description is your secret weapon for creating buyers from potential customers. Try to give a detailed description of every product, and cover as many details as you can. You can also add materials that are used for building that product. This will boost your sales.
4. Complex Check-Out Process
If you already have an eCommerce store you’ll probably know that most of the abandoned carts are on the checkout process. The number is incredible, as the latest cart abandonment rate is 79.17% which means that you’ll see many users on your website but only a few will buy. One of the common mistakes that can lead to cart abandonment is the complex check-out process. People nowadays do not have much time and you have to make the process of buying as easy as possible with few clicks. Avoid redirection where people do not feel safe and add “check-out as guest” just because not everyone wants to create a profile.
5. Not Enough Shipping Options
Sometimes customers will expect to have more options for shipping. Try to provide more shipping options and expand your potential market with a good price and delivery time. It is very difficult to convenience a customer to buy from your store if you do not have different shipping options.
6. Poor Search Capability
Once potential customers land on your website throughout an ad that you placed, they are most likely to explore your website before buying. This means that they are going to use the search for finding a product that they need. In a recent study we can see that people who find products by searching are 3 times more likely to make a purchase.
These are some of the most common mistakes that you should avoid while building your eCommerce business. You’ll encounter many mistakes in the process just because nobody is perfect, but you have to learn from your mistakes and adapt in order to have the best odds for survival.