As I mentioned in my last update, I’m preparing to launch an email-only newsletter for Fiscal Fizzle readers. Thanks to inspiration from Len Penzo, this newsletter now has a title:
The Pecuniary Pepper, Fiscal Fizzle’s Money Magazine
Sound the trumpets and what-not. 😉
Subscribers to this free newsletter will receive the following every Saturday morning:
- A digest of the posts published on weekdays.
- Saturday’s feature post.
- An email-exclusive post!
- Updates, behind-the-scenes, hot links, quotes, and much more.
In short, it’s a great way to keep up with the blog on a once-a-week basis. If you want, you can even unsubscribe from daily updates! Whatever works for you works for me.
While email delivery won’t start for another few weeks, I’m giving you, my long-time readers, the opportunity to pre-register and get the first newsletters as they roll off the presses!
All you need to do is fill out the snazzy form below:
(RSS and email readers may have to click through to the site)
I know this will be an awesome way to compliment your Fizzle experience! Thanks in advance for signing up and continuing to support my blogging efforts.
See you in a few weeks!
Fiscal Fizzle 
Hey Wojo – Can you talk about the benefits of a newsletter for the blogger and for readers?
Why is it different from just writing a post, which can be found via search engines?
thnx!
Sure thing. In my situation, I really wanted to provide readers that were too overwhelmed with daily emails a way to keep up with the blog in a “digest” format. Email is still a popular alternative to RSS and I think I need to cater to that readership more. However, many people simply don’t want to get an email every single day because they’re used to interacting with other people/companies at a slower pace.
While it’s true that there’s a business cost (e.g. newsletter content will not be indexed by search engines), I think it’s worth it.
For the blogger, I think there are many side benefits. Newsletter content is 100% controllable, while that’s not the case with RSS, so additional information/content can be sent out than enhances the overall blog image. Exclusive content sent only to email subscribers helps people feel like they’re connected to your message.
Those were my key considerations… 🙂 Thanks for the question!
Interesting thoughts. Thnx for your feedback.
Why not just post less i.e. 2-3 times a day? Readers coming back to comment on the site helps traffic, rankings, and so forth no?
No problem!
Did you mean 2-3 times a week? Absolutely, that’s definitely a possibility for many blogs, but wouldn’t work with my new format. I really wanted to go to short, daily posts with longer, weekly posts. It’s just a personal preference, I guess.
Readers coming back to the site definitely helps traffic, but I don’t believe that will change much. Many of the people who subscribe to weekly newsletters will click through to the site, and they would not have subscribed otherwise if the weekly option wasn’t available. So all things considered, I think I’m gaining readers. 🙂
And honestly, my priority is the reader experience, not any rankings, even at the cost of lost “business.”
Cheers!
Hope you’re still enjoying your sabbatical! Can’t wait for your return.